Blog Marketing, How Important Is It For Marketing?

When the late Pak Nukman Luthfie was still alive, he often visited his blog. As an online and digital marketing expert, he shares a lot of knowledge. One of them and I still remember writing until now” Blogs Are Increasingly Influential In Consumer Purchase Decisions“. Every business or brand needs to have a marketing blog. It was made in 2008.

And what now?

What is Blog Marketing?

Blog Marketing is a business strategy using blogs to directly reach potential customers, both corporate and individual. With digital promotion it is similar to what is desired as a product or mark Customer can earn credit.

I’m brainstorming about the importance of blog marketing. Because after family and friends, blogs position themselves as the second source of information for customers before buying a product.

In fact, the interest group built on blogs gets larger, the more and more useful the information received from the blog.

The establishment of the importance of blog marketing has been confirmed by a survey conducted by Forrester Research. Not only that, Jupiter Reaseach is supported by buzzlogic to conduct deeper research on the consumption behavior of blog readers.

These are some of the reasons for the importance of blog marketing

The research results that Pak Nukman recorded at that time were as follows:

• 50% of blog readers say blogs are the right place to get product information.

• Just blog visitors trust blogs as a source for making decisions more than content on social media. Maybe it’s less relevant now, but at the time the results of Facebook, Twitter and others were less effective in supporting promotions.

• The more focused the blog is, the greater its role in driving purchases. 56% of respondents say focused blogs are an important source of product information.

• The influence of blogs is not only related to technology. Blog information is also important for purchasing decisions for entertainment (15%), games/toys/sports goods (14%), travel (12%), automotive (11%), health (10%), and others (30%). . Palm sugar could be included in the latest statistics.

Certainly the above facts have given me the power to think, to concentrate, and to determine Arenga Indonesia blog

This article is a follow up to a blog post that was published in 2008. Some cases are no longer relevant. So that this information is still useful to friends, I will update it according to the current situation (2022).

When reading Pak Nukman how important blog marketing is for a product or brand, something comes to mind. If the blogger only relies on the recommendation of friends or family in the consumer’s purchasing decisions, the blogger must meet certain requirements.

In 2008, 85% of Arenga’s customers with organic Palm Sugar products came not from the internet but through the traditional market. This means knocking on the door before ordering. Although at the time, people were impressed with palm sugar, ant sugar and organic sugar, they always appeared on the first page of Google.

I also don’t know if the research results will be the same if the Indonesian market is the object. In 2008 the internet was indeed cheap, but not too cheap for all Indonesian people. Apart from that, it seems that even if they are financially capable, not all Indonesians are thoroughly literate. I have several friends who only know the email by name.

So in 2008 I realized that the search was only suitable for non-corporate retailers like Arenga at that time.

Also read: Blog In My Life Journey

What is the situation now?

But things have changed a lot. Admittedly, constant blogging is an important part of digital marketing.

There are so many benefits to blog presence marketing. Because traffic can drive local traffic, generate new leads for the company, help brands retain leads. In addition, blog visitors will also provide insight into the customer base they have TRADITION

1. Aenean needs before

We know how important a good ranking from search engines is, especially in the success of an MSME business like Arenga. It’s just that sometimes I don’t understand what happens when there is no good. Even if you update your blog carefully, why aren’t your articles always on page 1 of Google for targeted keywords?

According to my SEO-savvy friends, the pages are probably expertly crafted – artfully packaged with highly relevant keywords. But that doesn’t guarantee you’ll be able to make it to page 1 of Google.

That’s what Google ranks as the “authority” of the web. That is to say, a good website or blog should have content that is useful for customers.

Blog marketing also requires lots of inbound links (external links) that come from related pages from other websites.

Now, to improve the SEO of Arenga Marketing blog, content creators have to work harder.

Read also: We are, Consumers, Consumption and Marketing

2. The Power of Keywords for Blog Marketing

Keywords are words or phrases that meet the needs of the target audience. These are the keywords that our potential clients enter into search engines like Google. For example, if they need a healthy sweetener, they could enter the keyword organic palm sugar or palm sugar.

Now using the “right” keywords to market our blog will raise your site in search queries and bring in more traffic. our blog.

3. Aeneas needs before you build

Blogging is a way to build brand awareness, drive traffic to your site, and ultimately increase sales.

blogging It’s also a way to put experts in the field like all palm sugar. This type of expertise can turn us into a strong player in this specific industry or the procurement of organic palm sugar.

Blog marketing will drive long-term results. The best thing about business blogs is of course being able to answer common questions that our readers and clients have.

If we consistently deliver effective content or articles to the target market audience, it will make a brand like ARENGA an industry leader or have power in both the eyes of potential and existing customers.

Also read: Ant Tangerang Sugar Factory, Business Story

4. Positioning yourself as an expert

Well, especially in Indonesia, the prevailing culture is that we are not allowed to brag about ourselves. No wonder everyone is afraid to brag about themselves.

But in terms of blog marketing, it’s not a tossed-off term. When we say we know all the ins and outs of palm sugar, it’s not considered bragging. Because our expertise in palm sugar is obtained from years of experience. As we can see inspiration.

Various advantages of the expert

• Positioning yourself as an expert can help increase traffic to your marketing website.

• Positioning yourself as an expert can build your followers or community. And the company’s income or turnover can be increased.

• The market for healthy organic palm sugar is now full of competition. Of all shapes and sizes. Therefore, an expert in palm sugar is considered very important, providing a lot of information so that a brand like ARENGA can really stand out from the fierce competition.

Grow 5. Leads

Can a blog generate marketing leads? Of course it can!

Because blogging always provides a way to convert our loyal visitors, from readers to buyers.

So blogging is a great lead generation tool that provides value to readers – and creates value for them to convert

Blog Marketing, How Important Is It For Marketing? last change: July 17th, 2022 by Eve

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